Campus Movie Fest (CMF) came to Clemson's Campus and asked the Digital Media Design Class, to help them promote the event across campus. The class started a social campaign that lasted 3 weeks and created various deliverables to promote the event. These deliverables included short videos, graphics, GIFs, paid FB ads, Snapchat geo filters, and virally designed social content. The campaign was extremely successful, and 500 students attended the event, while the expected attendance was estimated was 150.
RESULTS (FEB. 3 - FEB. 23)
203,736 Impressions
28,934 Video Views
9,944 Engagements
